Ambar Infiniti is taking a cutting-edge approach in its use of social media to inform the public of its first pre-sale in support of the new 2014 Infiniti Q50 model that will soon make its Puerto Rico debut. The initiative, accessible through an app on the recently created Infiniti Puerto Rico Facebook page, runs through Aug. 8.
“We started on Facebook only a few weeks ago, and we already have more than 3,000 followers who want information about the Infiniti brand and our vehicles. We have a convenient app available that will help us generate buzz and pre-sales for our new luxury model Infiniti Q50,” said Gastón Rivera, commercial director for Infiniti.
“This is part of an aggressive social and digital media strategy, which includes redesigning our new website, infinitipr.com,” he said.
When accessing the Infiniti Puerto Rico Facebook app dubbed “Nuevo Q50 2014,” users must provide their contact information to receive model specs, to arrange for a test drive at the dealership, and to reserve their new Infiniti unit, the company noted.