News is my Business, Puerto Rico’s first English-language, fully digital business news website, is marking its sixth anniversary today as it looks forward to upholding its mission to deliver a broad snapshot of the island’s most significant stories.
The independent news service, which went live on Nov. 16, 2010, has emerged as one of Puerto Rico’s “go-to” sources of information for readers — as well as other news organizations — both on and off the island. Since it’s launching, News is my Business has published more than 5,600 stories and briefs on a broad scope of topics, from government to retail to small businesses.
“At the U.S. Small Business Administration we are grateful to News is My Business for its coverage of the issues impacting Puerto Rico’s small business community on a daily basis, and how agencies like the SBA help entrepreneurs work through their challenges so they can grow and foster our economy,” said SBA District Director Yvette T. Collazo.
“We congratulate NIMB as it celebrates its sixth anniversary and look forward to many more years of this publication’s business reporting,” she said.
The news service’s daily headlines are emailed first thing in the morning directly to subscriber’s inboxes, offering a snapshot of the day’s most important business news stories.
“Since it was first published, News Is My Business has become one of the main sources of information and analysis relevant to the business community in Puerto Rico,” said Iván Báez, director of corporate affairs for Walmart Puerto Rico.
“Its digital format allows us to have quick access, from anywhere, to its important contents in a variety of financial and economic topics that help us keep abreast of what is happening on the island and to make informed decisions in our daily lives,” he said.
“We thank Michelle Kantrow-Vázquez and her team of collaborators for the work they have been doing for six years through News Is My Business and wish them much success. Happy Anniversary!,” Báez added.
Over the years, our advertiser base has been diverse — from banks to real estate developers, who have found a place to showcase the products and services they offer locally and off-island. Hundreds of banners have run for weeks and months at a time, generating healthy click-through rates and results for clients.
We encourage media buying agencies and our readers to consider this news site, and other independent media outlets, as real and affordable options to deliver their advertising messages. News is my Business is read by decision-makers both in the private sector and government, as confirmed by our subscriber list.
Furthermore, the News is my Business reader is mostly between the ages of 25 to 54, with about 54.6 percent of them being male and 45.4 percent female, according to Google Analytics. Our traffic is generated by several sources: Facebook, Twitter, LinkedIn and Google+, where our news stories and headlines are published as they appear in www.newsismybusiness.com.
When broken down by geography, the bulk of our readers are based in Puerto Rico, followed by the U.S. mainland and Canada. However, our reach extends to the United Kingdom, India, Russia, Germany, Dominican Republic and France. That global coverage is partially due to our ongoing multiple-year agreement with Dow Jones News Service to provide them with our news content on a daily basis.
“News is my Business has been a very important element in everything that is the business world. You always support and always deliver the news as it is, and that is what we need here to help economic development,” said Clarisa Jiménez, executive director of the Puerto Rico Hotel and Tourism Association.
“You have to call things by their name, you have to give correct information, and support things that are good so that we continue to grow and our economy improves. I think you guys have done a spectacular job,” she added.
Thank all of you, as always, for your support!