Ford opens new $5M dealership in Mayagüez

Written by  //  February 21, 2013  //  In-Brief  //  No comments

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The new Mayagüez dealership has a modern showroom, a large waiting room with amenities for customers and a workshop with 11 service docks.

The new Mayagüez dealership has a modern showroom, a large waiting room with amenities for customers and a workshop with 11 service docks.

Grupo Felcon, owner of the Mayagüez Ford dealership, has invested $5 million to build a new 20,000 square-foot dealership to continue building upon its more than two years of success in the western region, company officials said Wednesday.

The new dealership officially inaugurated Tuesday is creating 50 new jobs.

“As a local businessman, being able to contribute to job creation and the regional economy through this new Ford dealer is a great achievement, not only for me but for all who believed in Felcon Group,” said Grupo Felcon President José Feliciano.

“We’re proud to represent Ford and with these new facilities we will continue to contribute to the welfare of the island and the brand. That is our commitment,” said Feliciano, of the dealership that has climbed to fifth place in sales among the nine Ford dealerships in Puerto Rico since opening in December 2010.

The new location has a modern showroom, a large waiting room with amenities for customers and a workshop with 11 service docks.

Present at the inauguration were three high-ranking Ford Motor Company executives, Hal Feder, director of export and growth division of Ford Motor Company; Michael O’Brian, general manager for the Caribbean, Central America and Asia Pacific, Ford Motor Company; and Mark Buzzell, CEO of Ford Motor Company for Puerto Rico, the Caribbean and Central America, who highlighted the importance of this new dealership to continue solidifying the brand’s second place in Puerto Rico car sales.

“We’re very pleased that Felcon Group is part of Ford. Their professionalism and commitment is reflected not only in their execution but also in the elegance of this new dealership,” said Feder.

Ford continues to lock down its position in terms of Puerto Rican consumer preference by achieving a total of 11,017 units sold last year. This represents an increase of 6.6 percent, or 681 units additional sold versus 2011. This keeps the company in a strong second place for the second year running.

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