Iconic Oreo cookie celebrates 100th birthday

Written by  //  February 8, 2012  //  In-Brief  //  No comments

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The packaging used for the Oreo cookie tray in 1951.

Kraft Foods Puerto Rico is marking the 100th anniversary of its iconic Oreo cookie with a celebration focusing on the attributes of its best-selling treat that is available in more than 100 countries around the world.  In Puerto Rico, Oreo is the market leader and constantly introduces new varieties that are preferred by kids and adults.

Oreo’s 100 years slogan, “Celebrate the kid in you” (Celebra el Niño que hay en Ti), comes from that unique Oreo quality and responds to the concerns expressed by thousands of parents around the world about how daily pressures are putting childhood essence at risk.

The celebratory events kick off this month at retail establishments, backed by an advertising campaign. On March 6, Oreo’s official birthday, the company will launch an interactive social media platform through Facebook, where the brand’s page has a virtual community of 23 million fans from all over the world.

Moreover, Oreo will sponsor a massive birthday party for the cookie on March 11, at the Hiram Bithorn stadium’s parking area, where it will set up rides, inflatable attractions and musical presentations. In April and May, Oreo will join forces with the island’s milk industry to offer discounts at the register on cookie and milk purchases.

The first Oreo cookie was made in New York City on 912 and at the beginning it was sold for 30 cents a pound in local grocery stores. Today it is sold in more than 100 countries around the world, generating more than $1.5 billion in global annual revenue.

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