In-Brief

Doral Bank launches ‘Naricitas de Amor’ campaign

Jesús F. Méndez, Doral’s executive vice president of operations. Jesús F. Méndez, Doral’s executive vice president of operations.

In its ongoing commitment to invest in cancer treatment awareness in Puerto Rico, Doral Bank launched Wednesday “Naricitas de Amor,” a new campaign to benefit the Pediatric Cancer wing of the Antonio Ortiz Children’s Hospital.

Backed by local celebrities, “Naricitas de Amor” campaign entails donating $1 in exchange for a clown nose, with the money going entirely to fund the hospital’s planned new imaging center. The noses will be sold at all Doral Bank branches.

“We have been creating community programs for cancer patients for more than six years. This includes the Ruta Pink for Women and the ‘Da Vida Caminando con Raymond’ walk with Raymond Arrieta,” said Lucienne Gigante, senior vice president of marketing and public relations and community at Doral Bank. “We are proud to continue expanding our efforts, now to better the lives of these children.”

This year, Doral Bank has integrated a new digital aspect to the campaign to increase its reach. When the person buys their nose, they should put it on and take a picture that should be uploaded to their Facebook profile and/or www.facebook.com/doralbank using the hashtag #naricitasdeamor, in a show of support.

Meanwhile, Doral Bank staff will make their own donations to Pediatric Cancer by shaving their heads to raise funds. Among those who have accepted the challenge is Jesús F. Méndez, Doral’s executive vice president of operations, who said the alliance with the children’s hospital “represents new opportunities that translate into better opportunities for our children.”

“We want our children to have the best treatment options. Our commitment represents the bravery of the children that face this disease. We embraced the challenge with prowess, inspired by them,” he said.

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