Orgánica yogurts to be sold at SuperMax

Written by  //  March 13, 2012  //  Retail  //  No comments

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Packages of twin, 5.5-ounce Orgánica yogurt cups will be sold at SuperMax starting this week.

Local yogurt maker Orgánica Yogurt Inc. recently signed an agreement with Puerto Rican grocer SuperMax to begin selling its thick, creamy yogurt products at seven of the chain’s 16 stores, company officials announced.

The two-packs of the locally produced dairy treat will be on the shelves of the Trujillo Alto De Diego (Condado), San Francisco, Santa María, Guaynabo and Dorado stores starting this week, competing head-on with national Greek-style brands.

Orgánica Yogurt will be selling 100 boxes a month per store, split between six flavor varieties: strawberry, passion fruit, papaya, banana, mango and coffee. First year sales are expected to reach $167,000 at SuperMax, Orgánica Yogurt President Antonio Castro-Barreto said.

The decision to place the products at the six chosen stores was based on their clientele, which the executive described as more “high-end, who seek natural, organic and nutritious alternatives.”

“It fills me with pride and great satisfaction to be able to offer Supermax customers a local product, made by Puerto Rican hands that exceeds the quality of any yogurt on the market,” Castro-Barreto, a 28-year-old entrepreneur, said.

Six of Orgánica Yogurt's flavor varieties will be hitting SuperMax's refrigerated shelves this week.

The company he founded five years ago has grown exponentially from the 20 units a week it used to sell in its early days, to the 100,000 units distributed at present at more than 100 island retailers, mostly bakeries, gyms and coffee shops.

To enter into SuperMax’s product mix, Orgánica had to modify the yogurt packaging’s size, reducing it by half an ounce, to 5.5 ounces. The two-pack will be sold “at a more accessible price” in comparison to the individual cups, he said.

The agreement with SuperMax is the latest milestone for Orgánica Yogurt, which is now setting its sights on adding more major retailers to its client roster, as well as begin exporting to the U.S. and Latin America, he said.

In preparation for that growth, Orgánica plans to purchase a sealing machine that will afford greater safety to its perishable products, as well as improve quality and shelf life, he said.

“I’m motivated to move forward to continue making progress, stimulating my island’s economy and offering health and wellness to each person who consumes our products,” Castro-Barreto said.

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