The Puerto Rico Tourism Company and Paradores of Puerto Rico have joined efforts to provide local tourists with an $80 discount offer for hotel stays of two or more nights from Sunday to Thursday at participating “paradores” (small inns) through July 31st, 2014.
“Paradores of Puerto Rico will have several packages and vacation offers available this summer so Puerto Rican families can enjoy their vacations to the fullest without having to travel outside our beautiful island,” said Ingrid I. Rivera-Rocafort, executive director of the Puerto Rico Tourism Company.
The $80 discount offer was launched in combination with a marketing campaign that aims to strengthen local tourism, as well as attract Puerto Ricans living in the United States, “to experience the island’s hospitality, culture, and gastronomy while enjoying their summer vacation.”
“This year, we have invested a lot of time and effort in rebranding the ‘Paradores’ product and promoting local tourism activity. The $80 discount offer, which has been very attractive for Puerto Rico residents in the past, is a collaborative effort between the Tourism Company and the Paradores of Puerto Rico Owners Association,” said Tomás Ramírez, owner of the Parador Combate Beach in Cabo Rojo and president of the trade group.
“The campaign is geared to help island residents enjoy their vacation without straining their budget,” he said, stressing that vacationing in Puerto Rico contributes to the local economy.
“Each dollar we spend in a local businesses circulates up to 10 times in our economy. The ‘paradores,’ their facilities and the attractions and locations near them, are designed to provide a quality experience to Puerto Rican family guests,” he said.
“We are Puerto Rican families providing a great vacation to Puerto Rican families. We all collaborate to the island’s economic activity,” he said.
“Paradores” are small inns typically managed and owned by locals. For each of the properties to carry the name “parador,” the Tourism Company must endorse them. There are about 25 of these properties throughout Puerto Rico.