Triple-S Salud announced it will be relaunching its “A clean island is a healthy island” public service campaign in an effort to continue generating awareness of the harmful effects of litter on the environment.
The campaign coincides with the summer season, when local residents spend more time in contact with nature and engaging in internal tourism activities, company officials said.
“‘A clean island is a healthy island’ is an initiative we began early last decade and today, as it was then, our goal is to raise public awareness about the harm we cause when we litter the environment,” said Vivian López, vice president of advertising and public relations for Triple-S Salud.
The new campaign has kept the concept of animation and the original music from the previous effort, but this time it is nature and animals who illustrate the importance of cleaning the planet.
“We wanted to bring back the original concept that has been so popular over the years, especially in movie theaters, because of its catchy music and lyrics,” López said, of the campaign that will begin running May 31 in movie theaters, TV, radio and billboards.