Yogurfit expands Puerto Rico footprint with new concept

Written by  //  August 16, 2013  //  Retail  //  No comments

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At KR7, customers can choose from a range of ingredients to create their own sweet or savory crepes.

At KR7, customers can choose from a range of ingredients to create their own sweet or savory crepes.

Self-serve yogurt and sorbet chain Yogurfit is looking to expand its footprint across Puerto Rico with a new culinary concept it is calling KR7, where customers will be able to get sweet or savory crepes and “arepas,” along with natural fruit frappes.

On Thursday, the company inaugurated stores at the Plaza del Sol shopping center in Bayamón and Plaza del Norte in Hatillo, and plans to open soon in Humacao and other undisclosed towns. Each store entails a $450,000 investment and generates between 10 and 15 direct jobs, said Marcelo Sanabria, general manager of the local chain.

“KR7, like Yogurfit, offers customers the opportunity to create their own combination of ingredients according to their taste or budget. The acceptance of Yogurtfit has been so extraordinary, we decided to expand the menu following the same features that make us stand out now; offering our customers high quality products, while we provide a personalized, healthy and fun experience, “said Sanabria.

The KR7 stores solidify Yogurfit’s presence in Puerto Rico through additional investment and job creation, he said.

“The local public has been very receptive to the innovative concept Yogurfit introduced in Puerto Rico, and it’s for this reason that we decided to continue our expansion in the island with the incursion of another novel concept, KR7. Our plan is to continue expanding in Puerto Rico with the opening of new stores,” he said.

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