Op Ed: Creating a successful marketing strategy
January 24, 2012
Sales and advertising are often associated with marketing. While these are an important part of marketing, there is a horde of other tools and tactics. These tools help to enhance your business’ attractiveness and customer ...
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Op-Ed: The lure and limits of advertising
December 27, 2011
Advertising is a basic and valuable marketing tool for any small business. But developing and placing an ad does not mean it will immediately generate more sales.
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Op-Ed: A Taíno legacy?
November 28, 2011
Recent studies show that Puerto Ricans’ DNA carries 15 percent of Taíno genes. As described by Christopher Columbus, Taínos “… were well built, with very handsome bodies and very good faces … they do not ...
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