Burson-Marsteller marks anniversary with new focus
Global public relations and communications firm Burson-Marsteller announced Monday it is taking the opportunity of its 60th anniversary to launch a new global positioning under the title of “Burson-Marsteller, Being More,” an expression of the firm’s ambition to be the leading ideas-driven, results-oriented communications firm in the world alongside its long-standing commitment to evidence-based communications.
Around the world, companies, organizations and individuals are pressed every day, in their own way, to succeed at “Being More” in highly demanding environments. Burson-Marsteller’s commitment to help clients meet their challenges and seize their opportunities by harnessing the power of the increasingly dynamic and highly-connected world of communications.
“When translated to local clients, such as Ford, Sony and Hewlett-Packard, our goal is to develop impactful projects, not only in their businesses but also in their communities,” said Lynnette Teissonniere, market leader and general manager of Burson-Marsteller Puerto Rico. “Burson has adapted by innovating and we’re leading because we’re driven by ideas and, most of all, results.”
“Burson-Marsteller, Being More” is based on the belief that the most successful organizations are guided by a clear sense of purpose — a distinct and powerful world view that shapes their business, guides their actions and ultimately determines their reputation and success.
“Our 60th anniversary provides the perfect catalyst to ensure Burson-Marsteller is being more in the service we provide our clients in a fast-changing communications environment,” said Burson-Marsteller’s Worldwide Chair and CEO Don Baer. “Our purpose is to help our clients define and communicate their purpose of Being More and to inspire our people to make Burson-Marsteller the best ideas-driven, results-oriented communications firm in the world.”
“For us, this is about being more focused on integrating a wide array of communications, marketing and reputation-building activities. It is about being more focused on creativity, on strategic thinking, on evidence-based communications and on more digital and social outreach,” he said.
In support of the new Burson-Marsteller, Being More positioning, the firm is rolling out a series of new initiatives over the next several months, as well as a new website at www.Burson-Marsteller.com.