General Biz News

Burson-Marsteller marks anniversary with new focus

Lynnette Teissonniere, market leader and general manager of Burson-Marsteller Puerto Rico. Lynnette Teissonniere, market leader and general manager of Burson-Marsteller Puerto Rico.

Global public relations and communications firm Burson-Marsteller announced Monday it is taking the opportunity of its 60th anniversary to launch a new global positioning under the title of “Burson-Marsteller, Being More,” an expression of the firm’s ambition to be the leading ideas-driven, results-oriented communications firm in the world alongside its long-standing commitment to evidence-based communications.

Around the world, companies, organizations and individuals are pressed every day, in their own way, to succeed at “Being More” in highly demanding environments. Burson-Marsteller’s commitment to help clients meet their challenges and seize their opportunities by harnessing the power of the increasingly dynamic and highly-connected world of communications.

“When translated to local clients, such as Ford, Sony and Hewlett-Packard, our goal is to develop impactful projects, not only in their businesses but also in their communities,” said Lynnette Teissonniere, market leader and general manager of Burson-Marsteller Puerto Rico. “Burson has adapted by innovating and we’re leading because we’re driven by ideas and, most of all, results.”

“Burson-Marsteller, Being More” is based on the belief that the most successful organizations are guided by a clear sense of purpose — a distinct and powerful world view that shapes their business, guides their actions and ultimately determines their reputation and success.

“Our 60th anniversary provides the perfect catalyst to ensure Burson-Marsteller is being more in the service we provide our clients in a fast-changing communications environment,” said Burson-Marsteller’s Worldwide Chair and CEO Don Baer. “Our purpose is to help our clients define and communicate their purpose of Being More and to inspire our people to make Burson-Marsteller the best ideas-driven, results-oriented communications firm in the world.”

“For us, this is about being more focused on integrating a wide array of communications, marketing and reputation-building activities. It is about being more focused on creativity, on strategic thinking, on evidence-based communications and on more digital and social outreach,” he said.

In support of the new Burson-Marsteller, Being More positioning, the firm is rolling out a series of new initiatives over the next several months, as well as a new website at www.Burson-Marsteller.com.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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