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Carla Escalera de Tierra Santa Farms

Michelle Kantrow April 8, 2025
Carla Escalera, owner of Tierra Santa Farms.

Carla Escalera, owner of Tierra Santa Farms.

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QUOTE OF THE WEEK:

“A startup in Silicon Valley has two founders — a chief technology officer, the technical one, and a CEO, the businessperson. They’re very specific, very niche-focused. One can’t do what the other one does, and that’s why they’re together.

 

 

Here [in Puerto Rico], instead of having two founders, you have CEOs who are extremely good technically and who will develop the software, prepare the platform for deployment, design the go-to-market strategy, and will sell it, too. They know the technical part and the operational part. You don’t see that to that extent on the mainland. It’s very rare.”

– Héctor Jirau, executive director, Parallel18

 

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