Best Western Hotels & Resorts announced Monday the first North American hotel to join the BW Premier Collection — The Copamarina Beach Resort & Spa in Guánica. The BW Premier Collection, Best Western’s soft brand, consists of carefully selected high-quality hotels in primary and destination markets, the company said.
“We are delighted with the addition of the AAA 3 Diamond Copamarina Beach Resort & Spa to the growing number of properties under the BW Premier Collection brand,” said David Kong, Best Western president. “The BW Premier Collection is beneficial for our guests and independent hoteliers.”
“Best Western guests have more choices for city center and resort hotels at which to earn and redeem Best Western Rewards points and independent hoteliers will benefit from the powerful $4.1 billion global distribution channels of Best Western International,” he said.
The Copamarina Beach Resort & Spa is a beachfront property surrounded by the Dry Forest in the north and Caribbean Sea in the south, stretching over 20-acres of tropical lush gardens. The 106-room resort has undergone a $1.6 million renovation of its public spaces, facilities and guest rooms recently.
“We chose to join the BW Premier Collection because of our existing successful partnership with Best Western. We opened the Best Western Plus Condado Palm Inn & Suites two years ago and feedback from our guests and the level of bookings have been tremendous; in the first quarter of 2015 our bookings achieved 98 percent occupancy – the highest in San Juan,” said José M. Suárez, president, International Hospitality Enterprises, which operates the Copamarina.
Hotels within the BW Premier Collection are not part of the official Best Western membership but they are listed, and can be booked through bestwestern.com.