In-Brief

Entrepreneur presents “The Glue Factor” book

Local entrepreneur and professional speaker Frances Ríos recently presented her first book, “The Glue Factor,” through which she seeks to help readers learn how to get their message across to any audience.

In her book, Ríos expands on specific skills needed to achieve that goal, including synchronizing words with body language, the art of answering questions and how to capture the audiences’ attention.

“Nowadays, business[people] are not only expected to produce great bottom line results, but also communicate effectively among a variety of audiences,” said Ríos, who presented her book at Borders bookstore in Hato Rey. “Although new communications tools are emerging daily, professionals are having trouble communicating with stakeholders across the board.”

Ríos, who has served as spokesperson for Fortune 500 companies in the U.S. mainland and Puerto Rico, further said, “there is a variety of long and theoretical books on public speaking out there, but they are not focused on how to really adhere one’s message to any audience especially when there are so many electronic gadgets and inevitable daily life distractions.”

“The Glue Factor” seeks to provide the keys to memorable presentations that will stick to an audience’s mind, provoke action and achieve desired results, the book advises.

During her presentation, Ríos was accompanied by a number of Puerto Rico’s businesses and public speaking professionals, including Joachim de Posada, best-selling author of “Don’t Eat the Marshmallow Yet.”

“The Glue Factor” is available in paperback and as an e-book through Amazon.com and Barnesandnoble.com. It is also available at Borders in Plaza las Américas.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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