Bad Bunny residency sparks 140% Airbnb surge, boosts islandwide tourism
The highly anticipated Bad Bunny residency in Puerto Rico this summer is driving a sharp increase in visitor interest, with Airbnb reporting a more than 140% increase in searches for lodging during the concert period compared to the same dates in 2024.
Running from July 11 to Sept. 14 at the Puerto Rico Coliseum, the residency is attracting visitors beyond the San Juan metro area. Airbnb data shows significant increases in searches for places like Vega Baja, Guaynabo, San Sebastián, Cayey, Manatí and Mayagüez — indicating that guests are seeking experiences in local communities outside traditional tourist hubs, the company said.
“Big events like this residency can create economic opportunities for host communities while also helping to disperse tourism beyond the capital and into more local areas,” the company stated.
U.S. cities with large Puerto Rican populations — New York, Orlando and Chicago — are the top sources of searches for Airbnb listings during the concert dates.
“This reflects a strong connection between the diaspora and the island, as many visitors return to reconnect with their cultural heritage while participating in a globally significant Latin music event,” the company said.
Interest is also rising internationally. Travelers from Spain, Mexico, Canada, Colombia, the Dominican Republic, Chile, France and Ecuador have shown increased searches related to the residency, Airbnb reported.
Airbnb said guests are helping drive economic activity in areas outside traditional tourist zones. It added that these visits help guests discover lesser-known areas and promote more inclusive economic growth.
The company also emphasized the role of Puerto Rican hosts. According to Airbnb’s internal surveys, half of the island’s hosts rely on the platform to earn extra income to offset the cost of living. During high-demand periods such as this residency, short-term rentals help meet accommodation needs, the company said.
According to Airbnb, nearly 90% of Puerto Rican hosts recommend local eateries, 60% promote off-the-beaten-path spots and more than half suggest independent shops — helping distribute guest spending and support small businesses. In 2023, guest activity on the platform generated $1.4 billion in economic impact and supported more than 25,000 jobs.
