Calancha Consulting Group launches in Puerto Rico
Calancha Consulting Group, or CCG, has begun operations in Puerto Rico, offering strategic communications, creative development, media and digital services focused on multicultural audiences.
The firm was founded by Carlos A. Calancha-Figueras, a former WPP executive with more than 20 years of experience in South America, Central America, the Caribbean and the United States.
Based in San Juan, the company says it aims to “transform how brands connect with multicultural audiences” through flexible, digital-first strategies tailored to each client.
“Calancha Consulting Group was born from the need to make collaboration with clients more agile, integrated, strategic and culturally relevant,” Calancha-Figueras said.
He added that the firm will support clients in Puerto Rico, the United States and throughout the region with “fresh, customized, results-driven solutions.”
According to the company, its structure allows it to adapt to clients’ needs, serving as a marketing consultant, media agency, full-service communications firm or in-house marketing department.
CCG’s leadership includes senior professionals in marketing, communications, public relations, media, digital strategy and influencer marketing. Their multi-market experience, the firm said, strengthens its ability to deliver culturally relevant strategies for diverse markets.
Calancha-Figueras said the company’s goal is to promote innovation, collaboration and creativity to build authentic connections between brands and their communities.
