Company launches regionwide service with hundreds of channels and expanded access for Puerto Rico and U.S. territories. #NewsismyBusiness
The Puerto Rico Tourism Co. unveiled its digital media strategy, including it redesigned www.seepuertorico.com institutional website that is now an "all inclusive" concept seeking to put as much information as possible about the island at the visitor's fingertips.
The digitization of media outlets is changing the way people receive their information, which poses a virtually unavoidable challenge to advertising and media buying professionals to leap forward with the advances, or risk having their message fail.
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