FirstBank launches ‘Live that feeling’ with new personal loans
FirstBank Puerto Rico has unveiled a new personal loan campaign, “Live that feeling,” aimed at highlighting how financing can support personal and financial goals.
The initiative focuses on milestones such as home remodeling, debt consolidation or vacations.
“At FirstBank, we want each customer to feel the satisfaction of achieving what they set out to do, whether it’s organizing their finances or enjoying a new personal project,” said Nayda Rivera, the bank’s chief consumer officer and corporate personnel officer.
She said the campaign reinforces the bank’s mission to provide access, flexibility and trust for customers, particularly those with strong credit histories.
The bank is offering personal loans of up to $50,000, with repayment terms ranging from 12 to 84 months. Customers with excellent credit may qualify for a promotional annual percentage rate of 5.99% on loans of more than $25,000 for up to 60 months if they also open a checking account and enroll in direct payment services.
Applications can be submitted online, by phone or at a FirstBank branch.
