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Ford opens new $5M dealership in Mayagüez

The new Mayagüez dealership has a modern showroom, a large waiting room with amenities for customers and a workshop with 11 service docks.

The new Mayagüez dealership has a modern showroom, a large waiting room with amenities for customers and a workshop with 11 service docks.

Grupo Felcon, owner of the Mayagüez Ford dealership, has invested $5 million to build a new 20,000 square-foot dealership to continue building upon its more than two years of success in the western region, company officials said Wednesday.

The new dealership officially inaugurated Tuesday is creating 50 new jobs.

“As a local businessman, being able to contribute to job creation and the regional economy through this new Ford dealer is a great achievement, not only for me but for all who believed in Felcon Group,” said Grupo Felcon President José Feliciano.

“We’re proud to represent Ford and with these new facilities we will continue to contribute to the welfare of the island and the brand. That is our commitment,” said Feliciano, of the dealership that has climbed to fifth place in sales among the nine Ford dealerships in Puerto Rico since opening in December 2010.

The new location has a modern showroom, a large waiting room with amenities for customers and a workshop with 11 service docks.

Present at the inauguration were three high-ranking Ford Motor Company executives, Hal Feder, director of export and growth division of Ford Motor Company; Michael O’Brian, general manager for the Caribbean, Central America and Asia Pacific, Ford Motor Company; and Mark Buzzell, CEO of Ford Motor Company for Puerto Rico, the Caribbean and Central America, who highlighted the importance of this new dealership to continue solidifying the brand’s second place in Puerto Rico car sales.

“We’re very pleased that Felcon Group is part of Ford. Their professionalism and commitment is reflected not only in their execution but also in the elegance of this new dealership,” said Feder.

Ford continues to lock down its position in terms of Puerto Rican consumer preference by achieving a total of 11,017 units sold last year. This represents an increase of 6.6 percent, or 681 units additional sold versus 2011. This keeps the company in a strong second place for the second year running.

Detalles del autor
Detalles del autor
Reportero de negocios con 30 años de experiencia escribiendo para periódicos semanales y diarios, así como para publicaciones especializadas en Puerto Rico. Entre mis antiguos empleadores se encuentran Caribbean Business, The San Juan Star y Puerto Rico Daily Sun, entre otros. Mis áreas de especialización incluyen las telecomunicaciones, la tecnología, el comercio minorista, la agricultura, el turismo, la banca y la mayoría de los demás segmentos de la economía de Puerto Rico.
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1 comentario

  1. Ford Explorer 2025 Customer octubre 25, 2025

    I got a 2025 Ford Explorer from them. Everything was fine and courteous during the process. But I got a recall notice and had a lot of difficulty getting through to a live person today. Every single attempt was met with recorded messages and line transfers even from salespersons after which the phone call was again automatically declined. I was a little upset when I finally got through to the employee doing the service appointments. She was distant and unconcerned about my difficulty getting through, she said she had no control over the phones. She said she did not get any note asking her to call me back. I had been trying all morning and when I finally spoke with her it was almost 3:00 PM. She scheduled the recall repair for February. I said I also wanted to have installed foot step guards and mud splash guards. She said she could not reach someone else for the pricing because the person was busy on the phone, that she will call me back. She never calked me back. I called back at 4:20 PM again after multiple calls and automatic hung ups I finally got through to her. She said she asked someone else to call me, If I have not received the call back?
    I asked what was the price for the installation, she said $300.00. She said she only knows what she was told about the pricing.
    All along the woman was unapologetic, defensive and cold.
    My experience from this dealer is, that once the vehicle is purchased, the customer encounters a very different attitude in terms of attention and customer care. There was a lack of a sense of responsibility and courtesy from this woman. I’m sure my initial complaint had to do with her attitude. The price to install the previously mentioned pieces seems extreme. I purchased them through Amazon and the price of the two pieces is only $20. over the said cost of installation.
    I said thanks at the end of the call again, and her response was “Ok”. She behaved like a self entitled management representative.
    So that was my experience with this vendor and I feel mistreated and kind of taken advantage of.

    Responder

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