Mazda opens $8.7M flagship dealership to elevate brand experience
Mazda has opened a new $8.7 million flagship dealership in San Juan, underscoring the brand’s efforts to position itself as an affordable premium option in the Puerto Rican market.
The 17,000-square-foot Flagship Mazda Kennedy facility, located next to the company’s previous site, consolidates sales, service and parts operations in a single space. The project took 20 months to complete and resulted in 22 direct hires and 40 indirect jobs, according to the company.
“Every detail, inside and out, was thoughtfully crafted to create an environment of elegance and convenience for our customers,” said Carlos López-Lay, president of Bella Group, Mazda’s exclusive distributor in Puerto Rico.
The building incorporates Mazda’s “Retail Evolution” design concept, featuring an open floor plan with floor-to-ceiling windows and minimalist interiors. A two-level showroom displays key models, including the Mazda3 sedan and hatchback, CX-30, CX-5, CX-50, CX-70, CX-90 and the MX-5 Miata.
The service department includes a covered ramp for drop-off and pick-up, nine vehicle bays, expanded parts storage and a designated area for hybrid and electric vehicles. Customers also have access to a lounge with wireless internet.
Mazda operates six dealerships in Puerto Rico and reported 23.4% growth in local sales during the first half of 2025.
“Mazda continues to win over new customers and set a new standard for the automotive industry in Puerto Rico,” López-Lay said.
