Method brings immersive cultural experience to Bad Bunny residency
Personal care brand Method has debuted an immersive campaign as the exclusive body wash and hand wash sponsor of Bad Bunny’s “No Me Quiero Ir de Aquí” residency at the Coliseo de Puerto Rico, turning bathroom visits into culturally resonant experiences.
The initiative, titled “pa’l recuerdo,” reimagines the venue’s restrooms with Puerto Rican-inspired design, affirmations and lighting. Method’s goal is to elevate overlooked spaces into meaningful moments of identity and connection.
“With pa’l recuerdo, Method is transforming the often-overlooked moments that happen in the bathroom into rich, timeless memories,” the brand said in its announcement.
Fans can explore Method’s activation in the Coliseo concourse, where a shower-themed photo booth and limited-edition merchandise — including the “isla edition” body wash with notes of hibiscus, mango nectar and passion fruit — are on display. The packaging features artwork inspired by the energy of El Choli.
Over opening weekend, hundreds engaged with the activation, which drew thousands of attendees. The campaign reflects Method’s broader focus on the significance of personal rituals in Latinx culture.
“With a large and growing base of Latinx consumers, Method understands this tension deeply,” the company said, referring to the way beauty and identity rituals connect generations.
The campaign runs through Sept. 14 in Puerto Rico before traveling with Bad Bunny’s tour, with a London stop next. Method said the effort aims to preserve and pass down personal care traditions — one bathroom moment at a time.
