Tinder activity surges 35% in Puerto Rico during Bad Bunny residency
Tinder says “Swipe” activity in Puerto Rico has risen 35% since early July, coinciding with the launch of Bad Bunny’s “No Me Quiero Ir de Aquí” residency at the Puerto Rico Coliseum.
According to the company, use of Tinder’s Passport Mode — which allows users to set their location to another city — aimed at San Juan is up nearly 52%, with most virtual visitors coming from the Dominican Republic, Colombia and Spain. Among U.S. states, Florida, New York and Texas topped the list of users shifting their location to Puerto Rico.
“It’s been one month since Bad Bunny took over the Coliseo de Puerto Rico with his residency, and this week the energy officially expands beyond Puerto Rico as the doors are finally opening to fans outside the island,” the company said in a statement.
Mentions of “Bad Bunny” in Tinder bios are up nearly 13% overall, with male users referencing the artist nearly 200% more often than female users. Spotify Anthems linked to Bad Bunny’s “DtMF” album are also trending on the platform, with “DtMF,” “Baile Inolvidable” and “NUEVAYoL” among the most frequently selected tracks.
Tinder reported that Florida, New Jersey and Rhode Island lead U.S. states where Bad Bunny is the top artist on the app, while Mexico, Spain and Colombia hold that position internationally.
