In-Brief

Family Market reaches $119K in sales in single day

More Family Market events will take place Dec. 13,14, 20 and 21. More Family Market events will take place Dec. 13,14, 20 and 21.

The Family Market, an initiative between the Puerto Rico Family and Agriculture Departments that seeks to promote the purchase of fresh products among nutritional assistance program beneficiaries, broke a record last Friday when participants bought $119,000 in items from local farmers.

In all, market shoppers generated nearly 11,000 transactions using their government-issued debit cards at events held in Arroyo, Patillas, Santa Isabel, Caguas, Gurabo, San Lorenzo and Cidra. About 50 farmers have been certified by Family Department’s Socio-Economic Development Administration, known as ADSEF, to participate in the program, of which 24 took part in last week’s market.

“Our interest is to promote good nutrition, emphasizing the consumption of fresh, minimally processed fruits and vegetables, while strengthening the economic development of our farmers,” said ADSEF Administrator Marta Elsa Fernández-Pabellón.

More Family Market events are planned for December, from 8 a.m. to 2 p.m.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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