FirstBank recently launched its profile on the Spotify digital platform that includes two playlists— “Get Together Bank” and “Relax Bank” — created by bank staff for customers as part of the “Experiences” brand campaign.
The bank is hoping to reach the 18- to 24-year-old segment in more creative ways. These young people consume approximately five hours of music daily on Spotify and comprise 55 percent of the app’s users in Puerto Rico and U.S. mainland. The initiative is part of the brand’s digital strategy to show the banking industry’s human side by offering personalized service to its followers, bank executives said.
“We’re the first bank to use the Spotify app to continue strengthening the bond between our brand and our customers. The staff at FirstBank conducted a survey to select the songs that they believe would inspire our customers to create new experiences,” said Karla Colón, Brand Manager at FirstBank.
At the same time, FirstBank is sponsoring the “Experiences” sweepstake, in which followers are asked to participate for the chance to win various experiences, including a stay at the Copamarina Hotel, water sports equipment rental, movie theatre tickets, and American Airlines gift cards, among others.
To enter, participants must: (1) enter FirstBank’s Facebook page, (2) search the Experiences contest posts, (3) click on the GIF, and (4) take a screen shot of the experiences displayed in the image. To complete the entry, the user must (5) send the image as a comment on the same FirstBank post where the GIF originally appeared. Posting dates are on Tuesdays: Aug. 11, Sept. 8, Oct. 13, Nov. 10, and Dec. 7.
Participants will have a week from the date the GIF is posted to submit their entry; the contest ends Dec. 15, 2016. Winners will be randomly selected in a digital raffle drawing.