In-Brief

Ford dealerships become ‘one-stop shops’

Starting this week, Ford dealerships become “one-stop shops” by including tire sales inside their facilities. Starting Aug. 1, Ford will offer a mail-in rebate of $50, $70 or $80, depending on the tire brand, to clients who buy tires at the dealership.

This new service is part of the company’s commitment to providing its clients with the convenience of finding everything they need in just one place.

Jeff Gorrall, regional parts and service manager of Ford International Business Development for the Caribbean and Central America, said this service responds to the company’s vision of simplifying its customers’ lives, both on the diversity of efficient products and high technology, as well as the service needed to maintain their cars in optimal conditions.

This tire offer includes brands such as Goodyear, BF Goodrich, Yokohama, Michelin, Dunlop and Pirelli. Additionally, they offer a 30-day price guarantee.

“This new concept allows consumers to get more value for their money when taking their car to any of our dealerships, where the assigned technician is trained and certified by Ford Motor Company to work with the technologies our cars offer, such as our ‘EcoBoost’ engines and ‘MyFord Touch’ technology,” Gorrall said. “All of this is part of Ford’s brand promise to its clients.”

Other services customers can find at any Ford dealership are: oil and filter change, tire rotation and pressure check, multi-point inspection, verification of air conditioning system, brake inspection, battery replacement and verification, belts and hoses check, as well as other light and heavy repairs.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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