The entrepreneurs reside in Arecibo, Bayamón, Cabo Rojo, Cidra, Coamo, Culebra, Guánica, Guayanilla, Hatillo, Manatí, Naguabo, Peñuelas, Ponce, Quebradillas, Salinas, San Juan, Santa Isabel, Toa Alta and Yauco.
“Puerto Rican consumers have demonstrated a remarkable ability to adapt to economic challenges. Our data reveals a clear strategy of seeking value and efficiency in their purchases. However, external factors such as tariffs and the stability of the [Nutritional Assistance Program (PAN, in Spanish)] are critical and require attention.”
— Tatiana Irizarry‑Hilera, sales leader for NielsenIQ in Puerto Rico