Froyo World Puerto Rico expanding at steady pace
The recent signing of agreements to operate four new Froyo World stores raises to six the number of locations of this frozen yogurt franchise that will be operating before the end of 2013 in Puerto Rico, said Ricardo Lozada, local master franchiser for the chain.
“At the end of this year, we will have added to existing Froyo World stores in Miramar and Hato Rey, locations in Fajardo, Caguas, Rio Hondo and Suchville,” said Lozada.
“The operation of each of these stores carries significant economic benefits to the area, as it should generate 10 to 12 new jobs, procure the services of local suppliers and give the community a place where people can meet,” said Lozada.
The initial investment to establish a Froyo World store is approximately $250,000, an investment that, in his experience, is recovered in less than a year. Moreover, the operation of a store is simple and, if well managed, can be a profitable venture for any franchisee who wishes to invest in it.
Lozada added that as master franchiser, he looks after the interests of its store owners, carefully selecting new markets to avoid opening a store that competes directly with another.
“Our interest is not to line the island with shops, but to develop a sustainable business that enables our franchisees to have a stable presence in their communities for many years to come,” he said.
Established in Puerto Rico in 2011, the frozen yogurt chain Froyo World originated in the United States and has expanded rapidly in the Northeast, where there are 30 stores in operation and another 30 stores slated to open in 2013. Recently, the parent company of Froyo World announced plans to expand to Great Britain.
The Froyo World concept stands out because of its superior product, which offers a wide range of flavors, has a texture that consumers prefer and exceeds the level of probiotics required by the National Yogurt Association.