In-Brief

Frappe maker La Frutera finds growth within Walmart

La Frutera has stores in Walmart Supercenters located in Santurce, Santa Isabel, Toa Baja, Carolina, Caguas, Canóvanas and two in Ponce. La Frutera has stores in Walmart Supercenters located in Santurce, Santa Isabel, Toa Baja, Carolina, Caguas, Canóvanas and two in Ponce.

The business relationship between local frappe maker La Frutera and Walmart Supercenters has helped the local chain find growth, as more than half of its sales, or 54 percent, are generated through its presence within the mega-retailer, company officials said.

La Frutera, a 100 percent Puerto Rican company dedicated to the production of smoothies with locally-grown fresh fruit, began as a fresh produce chain in 2005.

La Frutera stores in Walmart Supercenters employ nearly 50 people. Each month, the company uses 13,000 pounds of bananas, 21,500 pounds of pineapples, 11,000 pounds of cantaloupe, 15,500 pounds of papaya, 17,000 pounds of mango, and 850 gallons of sugarcane.

“I like knowing that, through my business, I contribute to the financial security and stability of Puerto Rican farmers, while being able to offer consumers a fresh, healthy, nutritious and high quality product,” agronomist Samuel Pérez, founder and owner of the frappe chain, who added that because eight of his 15 stores are in Walmart Supercenters, his company has significantly increased its distribution channels and sales volume.

Walmart’s Corporate Affairs Manager Viviana Mercado said through the business relationship that began in 2011, “we reaffirm our commitment to Puerto Rico’s economic development by strengthening the agro-food system and the creation of direct and indirect jobs.”

“Having La Frutera in our stores benefits us all, because, in addition to allowing us to strengthen our support for the growth of a local business and to contribute to the island’s economic activity, it offers us the opportunity to appeal to our customers with another local high-quality product they like,” she said.

La Frutera has stores in Walmart Supercenters located in Santurce, Santa Isabel, Toa Baja, Carolina, Caguas, Canóvanas and two in Ponce.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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Comments (1)

  1. Hola Saludos Desde Norwood Massachusetts., Como Se Puede Hacer Para Establecer un Local. “La Frutera” En Uno De Los Establecimiento De Walmart En El Estado De Massachusetts ., Yo Estaría Dispuesta A Correr El Local ., Espero Escuchar Pronto De Ustedes ., Ya Que En Mi Opinion Seria Muy Buena Inversión ., Tener Una Frutera En Los Establecimientos De Walmart ., Algo Diferente Y Desde La Isla Del Encanto Puerto Rico ., Mi Correo Electrónico Es
    marycarmencasiano@yahoo.com

    Bueno Les Deseo Un Lindo Viernes y Un Mejor Fin De Semana . Bendiciones

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