Motorola, Intel present ‘RAZRi’ to Puerto Rico market
The January marriage between Motorola Mobility — acquired last year by Google Inc. — and Intel has changed the way the former is designing its handsets, as it is now placing special emphasis on three key areas: speed, battery life, and integration of the Android operating system, Roberto Agostini, commercial director, Motorola Mobility Puerto Rico, said Wednesday.
Nearly ten months later, Motorola and Intel are introducing the product of their union to Puerto Rico — the Motorola RAZRi smartphone — available today.
“Puerto Rico is a market where consumers like advanced technology and are always looking for the best products,” Agostini said. “At Motorola, we believe this is a market we want to include among the first we reach. This device was unveiled in New York, London, Brazil and Chile within the last month, and now we’re bringing it here, on par with global launchings.”
The integration of Intel elements into the smartphone, which will be sold exclusively by Claro Puerto Rico, boosts not just its transmission speeds but the performance of its features, such as its 8-megapixel camera, said Guillermo Deffit, telecom business manager for Intel’s Latin America North region.
“The work Intel did for this smartphone goes beyond the [Atom] processor, it was also optimized for the Android operating system so that the user has the best experience,” he said. “We also included a graphic card in the processor, which powers the camera and supports high-definition imaging.”
That device is the first of many the companies have in the pipeline to draw consumers who are looking for reliability and performance in their handsets, they said.
“The Puerto Rican consumer, who is passionate about communication and technology, now has at its disposal a unique experience combining Motorola´s technology with the performance and reliability of Intel. This union is a milestone for Intel in Latin America,” Deffit said.
“The innovation in this Intel Atom processor ensures all the features that people want in a smartphone: it is fast, has extended battery life and high performance in application execution,” he said.
Agostini said Motorola’s relationship with Claro is key in pinpointing the exact products that Puerto Rico wireless consumers need. The company, he said, depends on carrier feedback to be able to develop “affordable, need-centric devices to guarantee market growth.”
Meanwhile, Claro Puerto Rico President Enrique Ortiz de Montellano said the addition of the RAZRi into its product portfolio is “important, because offering devices with the latest technology and real differentiators is a priority for Claro.