Telecommunications/Technology

Nielsen: AT&T smartphone users more satisfied with handsets vs. other carriers

Smartphones make up 40 percent of all mobile phone in use in U.S. markets, according to a recent study by Nielsen that also shows that 39 percent of those smartphones run on the Android operating system, followed by the Apple iPhone operating system.

Furthermore, in its “Mobile Insights Study, Q1 and Q2 2011,” Nielsen confirmed that more smartphone customers choose AT&T and are more satisfied with their handsets than similar subscribers of other major wireless carriers.

“Our data shows that as of the second quarter this year, about half of our postpaid customers had smartphones — more than any other wireless provider — and this trend shows no signs of slowing down,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets.

“Nielsen’s results reinforce that our customers have the highest device satisfaction compared to all carriers. Whether a customer is upgrading to a new model or selecting their very first, they can depend on us for a superior smartphone experience,” he said.

News is my Business attempted to obtain a copy of the study to include results for other carriers, but the document was not available on Nielsen’s website.

Christopher said more smartphone customers are choosing AT&T for its selection, international roaming plans, ability to talk and surf at the same time, and unlimited mobile-to-mobile calling and unlimited messaging plans, when eligible.

Furthermore, the carrier said its recent 4G HSPA+ technology deployment and its specialized customer care have also fueled the acceptance outlined in Nielsen’s report.

“As additional 4G devices are introduced, AT&T customers will have even more opportunity to take advantage of the network,” company officials said.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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