In-Brief

Auto dealer offers up to $3K to help consumers upgrade

Logo CARGiven the large volume of people driving around cars that have surpassed their useful life in the market, a Puerto Rican auto dealership has come up with an incentive to help them upgrade to a newer unit.

Through the Cash Automotive Refund incentive being offered by the Cabrera auto dealership, consumers can get up to $3,000 per unit purchased, whether new or newer than their current car. There are an estimated 1.1 million consumers driving around in old vehicles, according to a study by Scarborough.

“This incentive, designed by Cabrera, allows consumers to get up to $3,000 in cash to buy a car at any of the Cabrera dealers and apply it to the payment or financing of their purchase,” said Juan Colón-Cabrera, owner of Cabrera.

“The incentive, which may vary according to the models, is offered on new cars, demos, pre-owned, and even certified used, so it is a great opportunity,” he said.

The CAR incentive is exclusive to Cabrera and is only available through Aug. 15, 2014. The company has set aside up to $1 million to pay the incentives for cars sold at its four dealers. The 60-year-old company sells American and Japanese cars.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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