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Op-Ed: Jobs are scarce, but so is the will to work

Author Radamés Rosado is president of the Radagroup advertising, strategic creativity and marketing agency.

Undoubtedly we’re in tough economic times: job opportunities are scarce, professional talent abounds, and budgets and benefits have been reduced.

In a scenario like this, one would expect that at the slightest notice of the availability of a job, we would be showered with resumes and potential candidates would use a deliberate strategy to impress and become the person elected to that post. But this is not the case of the current situation on the island’s job front.

Three weeks ago, we put out a notice detailing the need to fill the position of administrative assistant. A position that fortunately for us, is the springboard for other jobs that have come up in the company, through which we have managed to grow our staff.

I don’t see all the candidates, but while I’m in the office and I’m able to, I like going into the process and participating in the interview that’s taking place. I remember one of the first candidates who applied for the position came in slippers, with wet hair held in an asymmetrical way by a blue clip. I made an effort not to ask questions about her personal appearance and her expectations of being hired.

On more than one occasion, and in the process of recruiting professionals for other jobs, I’ve run into the situation of recent graduates who have no work experience, but list their requirements and conditions for accepting the job even before asking what the job responsibilities are.

These requirements range from salary at the levels of some of the most renowned professionals, private office and fringe benefits such as cell phone, computer and pay for mileage if they have to use their vehicle for job-related tasks. In one of these occasions, the aspiring professional told me that her father warned her about the minimum benefits required to accept the job for which she was applying.

This time, as we evaluate about 20 candidates, I have been surprised by the fact that more than half a dozen of them simply did not come to the interview. They neither came nor called, nor contacted us again.

Of these six professionals, only two are currently employed, and I find it less difficult to understand this attitude toward opportunities. But the other candidates — including one of who has been jobless for the past three years — who are currently unemployed, make me wonder why they didn’t come to the meeting, or at least leave the window open for the future.

I called a colleague and he told me that he has the same problem.

“Of 400 resumes I received, I could only make an appointment with 14 candidates, and of those, only one person was qualified, but despite being unemployed at the moment, the minimum salary she required was above the maximum amount that could offer,” he said in a tone of frustration.

Most of these young people are so-called “millennials,” which is the label our industry uses to identify that generation from the point of view of demographic classification.

Employers have to ‘adapt’
Once, while attending a business conference in the metropolitan area, I heard a successful executive speak very wisely regarding the current workforce. The executive said we’re the ones who have to adapt to them and be lenient regarding their manners and habits, their lack of clear objectives and needs of expression, which come along with the lack of formal structures and procedures leading to joining a team under a specific organizational culture.

This I understand, but there are things and things. In an office such as ours where sophisticated work takes place, where managing communications and confidentiality are sacred, understanding the nature of an industry as intricate as this requires that the person understands, from the get-go, that it’s really a two-way street where we all have to make adjustments.

Complacency is the name of the game
On the other hand, last week, while having lunch with one of our main suppliers, I told him about our situation. He, who owns one of the island’s leading printing presses, told me that one of their most skilled employees told him that to get government aid that was offered to him and his wife (including a dwelling, financial assistance, subsidies on electricity, water, telephone and other considerations), he could not work more than 18 hours a week, otherwise he could not enjoy the benefits.

The employer asked if he aspired for more, to which he replied, “but with this, I have everything I need.”

Of course, I lost my appetite right then and asked to take two-thirds of my plate to go. What has happened to self-improvement? Where are the principles of effort and honoring work, as our illustrious Nemesio Canales proclaimed? What kind of workforce will we have in a decade if we continue fueling a culture that rewards leisure and punishes work? What solutions exist to address this aspirational debacle?

These and many other questions remain for many people who approach with the situation. We cannot give up. That word does not exist in my vocabulary.

But the truth is that we must understand that if we want to insert ourselves into the global and service economy, we must seek solutions that successfully reverse the effect of the initiatives offered by a paternalistic government.

This isn’t about ceasing to help those who truly need it, but instead it’s about encouraging doing more and aspiring that a better tomorrow is possible, with rewards commensurate with the effort required.

For now, I am still searching to fill the job. I know that person will show up.

Author Details
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This story was written by our staff based on a press release.


  1. Brenda Reyes July 30, 2012


    1. Radamés Rosado July 30, 2012

      Gracias Ms. Reyes.

  2. AOR July 30, 2012

    Like Nemesio Canales proclaimed, this paternal centered government of FDR with his “New Deal Program” which was only to help folks during the “Great Depression Era” …oh, that’s right this was awhile back…now its only good to harvest laziness and dependencies from well qualified working men and women. Not exactly in these words, but the message is still the same. In other words, our Government has been cultivating this culture for decades now. Is going to take our business and political leaders a massive initiative to undo the “brain wash” – good luck taking away from the people their “entitlements” – AOR

    1. Radames Rosado July 30, 2012

      Interesting point AOR. It seems you have some historic background. What I like about your vision, is that ample time you suggest is needed to recoup and regain. If we aim for a permanent change, we must understand that initiatives in the short term should not be short, or they will perish. We need hard work, indeed. Lets hope for the best.

  3. Ramonantonio345 July 30, 2012

    Great thoughts.
    There is an evident disconnect between PR labor force and PR entrepreneurs that we must look at in order to correct or adjust the differences.
    The recent re-written book ” The Rise of the Creative Class”  by Richard Florida is a must read for us all. I think we in PR must grasp the fact that our economy is not suffering from people abandoning the island but in fact, producing a profile worker that does not respond to our local economy but to a global market. Thus, we are in fact exporting people as before we exported goods.
    If we look this way our situation, things may take a different aspect and this is something we must take account of. Maybe, just maybe, we look to hire someone who really doesn’t exists in PR as we think it should. Maybe, just maybe, our profilers are wrong and our job descriptions and expected cost for them is wrong. Maybe, just maybe, we may have to change our human resources team focus and hire one of those we reject for maybe, just maybe, that reject may fill our job and realize the task in less time for the same cost.
    Maybe, the 40 hour shift employee ended as a reality PR and the persons we currently train are capable of doing what we ask them in less time for the same money. The problem may be us, not them.
    Why we in the industry don’t begin to consider this questions and document their validity with valid assesments? 
    Your excellent pondering of the issue may be the start of the effort we need.

    1. Radames Rosado July 30, 2012

      Dear Ramon Antonio:
      First, thanks for your assertive points, and thanks for the book reference. I think your vision (which some may call futuristic) is really an urgent call for changes we must implement immediately. Your paradigm shift on “us, not them”, is as excellent departure point. For example, we have a client into the pharmaceutical and engineering industry, whose problem is to find professionals. They have clients waiting on them to hire the personnel to fulfill their respective needs. They already employ more than one hundred engineers and more than thirty scientists, but fall very short in their needs, not to mentioned his at-ease-management technique, based on an honor system. Another client told me a while ago, he needs an average of 50 professionals to hire one. Not maybe, but for sure, we must rethink, we must redo. Thanks once again.


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