Wireless trends and continuous market changes have required Open Mobile to strengthen its management team with professionals with particular talents and experiences and continue enhancing its network and product portfolio, company CEO Juan Saca said Monday.
“Market trends speak for themselves. We have an obligation to keep up with what those changes require,” said Saca, appointed to the position in August 2012. “The mobile phone technology continues to evolve, the same way as our customers’ needs.”
The new corporate team now comprises Felipe Izquierdo, chief marketing officer; Federico Grosso, chief financial officer; Edwin Stevenson, VP of sales; and Neville Cruz, vice president of technology.
With the new management team in place, Open Mobile seeks to maintain its leadership position in the no-contract wireless segment, while continuing to deploy its 4G LTE network and expand its product portfolio, he said.
In October 2012, Open Mobile announced the availability of its $250 million 4G Long-Term Evolution digital network throughout most of Puerto Rico, as well as parts of the island municipalities of Vieques and Culebra. Since then, the company has continued investing in the network to optimize available mobile broadband speeds, Saca said.
The company’s strategy has also called for expanding its reach through a stronger distribution network, which now includes new points of sale and channels in addition to the 130 existing ones, which “will also improve customer service in Puerto Rico,” the executive noted.
“The industry continues to evolve aggressively so we have to maintain a cutting-edge vision in identifying, implementing and providing resources, products, technologies and services compatible with the expectations of our customers,” said Izquierdo.
As part of its repositioning, Open Mobile also announced a new $2 million advertising campaign that follows up an effort launched in October, when the 4G LTE network was unveiled.
As of Dec. 31, 2012, Open Mobile had about 340,000 subscribers in Puerto Rico, where it competes against AT&T, Claro de Puerto Rico, T-Mobile and Sprint/Nextel.