Banco Popular North America launches ‘Popular Direct’
From left: Manuel Chinea, CEO of Popular Community Bank and Ignacio Álvarez, president of Popular Inc.
Banco Popular North America, a subsidiary of Popular Inc., announced Tuesday the launch of Popular Direct, a national online banking platform that offers competitively priced Certificates of Deposits and a savings account.
Popular Direct plans to roll out online checking as well as some other consumer products over the next 18 months. Customers can manage their deposit accounts from their desktop or mobile device including accessing deposit images, and their account statements.
The platform’s mission is to deliver a simpler, more straightforward banking experience and compelling savings strategies that meet different individual needs, bank executives said.
“More than 120 years ago, our bank was founded on the idea of providing access and transparency to financial services as a way to help customers achieve their financial aspirations and financial future. Popular Direct continues to deliver on that promise,” said Manuel Chinea, COO of Banco Popular North America.
“This is a platform that is inclusive and can be used by anyone. The digital platform creates an enhanced multichannel experience that leverages online and mobile technology while still providing convenient access to our live care center representatives 24/7,” he said.
A Popular Direct online account offers access to: A savings account with a minimum of $5,000; competitive rates on Certificates of Deposit with a minimum opening balance of $10,000; and a 24/7 customer service center.
