Popular gets kudos for Internet, social media excellence
Global Finance recognized Popular Inc. as one of the “World’s Best Consumer Internet Banks in Latin America” for the fourth time and marking a first, as “Best for Social Media.”
Popular also received a “Silver Bowl Award for Social Media Excellence” from Life Insurance Marketing and Research Association and Life Office Management Association. The award recognizes originality, innovation and effective social media campaigns or programs in Facebook, Twitter, LinkedIn and YouTube for LIMRA and LOMA members and the broader financial services industry in the United States and Canada.
“The recognition from these influential industry organizations is a reflection of the commitment we have to our clients to offer them the highest quality service. We are proud to offer an innovative online platform that our clients can benefit from every day,” said Camille Burckhart, first vice president of technology for Popular.
According to Global Finance, winners were chosen among entries evaluated by a world-class panel of judges at Infosys, a global leader in consulting, technology and outsourcing. Global Finance editors were responsible for the final selection of winners in the First Round.
Winning banks were selected based on the following criteria: strength of strategy for attracting and servicing online customers, success in getting clients to use web offerings, growth of online customers, breadth of product offerings, evidence of tangible benefits gained from Internet initiatives, and web site design and functionality. Category winners, such as “best in social media” were selected based on the relative strength and success of those web products and services.
Mariel Arraiza, first vice president of marketing and client engagement for Banco Popular de Puerto Rico added that, “These social channels have allowed us to more quickly reach, address and service our clients. The success of our efforts is solely due to our clients who recognized our commitment to offer relevant content and the services they need.”
Popular has more than 450,000 active clients on its online banking platform – “Mi Banco Online” (“My Bank Online”) and has more than 500,000 followers on social media. This represents 30 percent and 33 percet of the bank’s client base respectively.