Practical Techie: Funnels, a new name pops up to channel sales on the web
Rafael Matos
October 26, 2021
At its most basic, a web traffic funnel is a marketing strategy that builds long-term, loyal customers, moving them from awareness of a brand to familiarity and purchase. In terms of design, the branding is at the top, trickling down in the shape of a funnel toward sales. (Credit: Redeer | Dreamstime.com)