In-Brief

DDB Latina Puerto Rico lands Puma Energy account

Established in Puerto Rico in 2008, Puma Energy Caribe, LLC is a subsidiary of Puma Energy International, a global integrated transport, distribution, refining and marketing petroleum company. Established in Puerto Rico in 2008, Puma Energy Caribe, LLC is a subsidiary of Puma Energy International, a global integrated transport, distribution, refining and marketing petroleum company.

Puma Energy Caribe, LLC recently selected DDB Latina Puerto Rico to handle its advertising, public relations, media and digital platforms in the local market, developing strategic plans to solidify the brand and its leadership in the category, the agency announced Thursday.

“At DDB Latina Puerto Rico we found a strategic partner to continue our development and strengthen our privileged position in this market,” said Eduardo Galindez, commercial manager of Puma Energy. “We trust in their full knowledge of the market and their vast creative ability to effectively communicate the message to our consumers.”

Established in Puerto Rico in 2008, Puma Energy Caribe, LLC is a subsidiary of Puma Energy International, a global integrated transport, distribution, refining and marketing petroleum company with a presence in more than 45 countries, and with a workforce 7,000 employees. The local operation generates about 3,000 direct and indirect jobs through its terminals in Bayamón and Guaynabo, its private dock in the Bay of San Juan and its network of service stations.

“The fact that Puma Energy Caribe, LLC, has chosen DDB Latina as its integrated communications agency marks an important moment for our company, by being part of their strategic plans in such a fundamental stage in the development of the brand. It is both a great challenge as it is a privilege,” said Edgardo Rivera, CEO of DDB Latina Puerto Rico.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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