Just in time for the busy holiday shopping season, AT&T has unwrapped its newly expanded and remodeled store in Charlotte Amalie, St. Thomas. The retail location now boasts a larger sales floor, two additional merchandising walls, a new accessory display, community and learning tables, and a mobile point-of-sale system.
The once 1,400 square-foot store is now 2,050 square feet to accommodate more customers, more device displays and a new design that encourages self-discovery and an enhanced customer experience.
For example, the redesign includes the addition of a “community table” and three “learning tables.” The community table, located in the center of the store, is an open, interactive space where customers can shop and play with apps, accessories and devices, and learn how they can work together. Gone, however, is all but one traditional retail “cash-register” counter.
Instead, customers will find café-style learning tables that allow for side-by-side interactions with AT&T retail consultants to ask questions or learn about a product or service. The retail consultants are equipped with a tablet supported by a mobile-point-of-sale system that gives ultimate flexibility for helping customers anywhere in the store.
Also new to the store are small business and wearables merchandising walls, an additional smartphone wall with 10 additional smartphones on display, and an additional accessory display unit.
“Our goal is to become America’s premier retailer by providing an exceptional experience in every interaction and taking our stores and network to a new level,” said José Juan Dávila, general manager of the Puerto Rico and U.S. Virgin Islands operation. “Customers visiting our expanded and newly remodeled St. Thomas store will discover a design that is built around their experiences and aimed at exceeding their expectations.”
What customers won’t see in the remodeled store are printed product brochures common in many stores. With digital signage, e-brochures and interactive video monitors, customers can have the information literally at their fingertips, while giving AT&T the flexibility of updating messaging faster and more efficiently.