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Sacred Heart U. to host 1st Content Marketing Summit

Sacred Heart University in Santurce.

Sacred Heart University (USC) announced Monday it will host its first Content Marketing Summit with the goal of educating about how to create digital content of interest to help strengthen the presence of a brand or business on social networks.

The event, which will take place April 2 from 10 a.m. to 5 p.m. at the USC’s Center for Professional Training, will feature a panel of experts on new trends in the world of marketing, communications and digital media.

They will share their experiences and best practices on issues related to the development of blogs, live broadcasts or live streaming, oral communication and speech, digital animation and virtual reality, content development for social networks and storytelling in social networks, university officials said.

Participating lecturers are Celeste Martínez, analyst and social media strategist for Buzzworthy Social; Perla Sofía Curbelo, content producer and founder of Agrochic.com; Fernando Montilla, an expert in virtual reality (“VR”) and director of the Studio for Creative Technologies at USC; Nagel Torres, commercial broadcaster with more than 25 years experience in radio and television; Iliana Ballester, Digital Advertising professor at the USC’ Ferré Rangel School of Communication; and Jorge Silva-Puras, professor of entrepreneurship, management and digital commerce at Hostos Community College in New York.

Upon completion of the lecture series, those present will receive a certificate of participation and access to all presentations.

For information and registration visit www.sagradoce.com or call the Continuing Education Unit at 787-728-1515 ext. 2422 and 2419.

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This story was written by our staff based on a press release.

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