DDB Latina Puerto Rico upheld its successful track record in international competitions recently by being the most awarded local agency at the International Festival El Ojo de Iberoamérica, and the first to achieve gold awards in Graphic at the London International Awards (LIA) awards.
At the Ojo festival, the leading competition for Latino advertising and communications industry in Europe, America and the Caribbean, DDB won gold, silver and bronze awards in the graphic category for the “Jury,” “Loan,” and “Ticket” ads created for Unilever’s Wall’s ice cream.
The agency also earned a bronze award in the public relations category for the initiative “They Call It as They See It,” created for Johnson & Johnson’s Acuvue brand, in partnership with Buena Vibra Group.
Furthermore, by winning two gold awards at LIA for the graphic works created for Unilever, DDB Latina Puerto Rico became the first local agency to achieve said distinction in this festival that rewards creativity and ideas in 15 different disciplines. This year, the festival received more than 14,000 entries from 80 countries.
The pieces created for Unilever’s Wall’s ice cream also got a bronze award in graphic at Epica, which is the only international competition whose jury is composed by reporters and editors of marketing and communications publications. Epica, which has been held since 1987, receives entries from 65 countries.
“Our influence in the industry solidifies as Puerto Rican creativity continues to shine in the world. We are inspired by generating ideas that transcend cultures while turning our clients’ brands into influential entities in their respective categories,” said Enrique Renta, chief creative officer of DDB Latina Puerto Rico.
Works developed for Unilever received the only Silver Lion awarded to local agencies at this year’s Cannes festival.