In-Brief

LG G3 smartphone debuts in Puerto Rican mobile market

The LG G3 smartphone's design places emphasis on the screen size, the camera and the overall design, company officials said. The LG G3 smartphone’s design places emphasis on the screen size, the camera and the overall design, company officials said.

Following its strong debut in South Korea, LG Electronics (LG) will begin its global rollout of its G3 smartphone starting next week, in partnership with several carriers, including Claro, T-Mobile and AT&T in Puerto Rico.

During a product launch Thursday, LG executives touted the smartphone’s innovations in its display, camera, design and user experience features. Developed with the motto “Simple is the New Smart” in mind, the G3 was empowered with the best of what current technology has to offer, providing consumers with a simpler and easier user experience, said Albin Strothers, marketing manager for LG in the region.

The phone’s features include: a 5.5-inch Quad HD display (538ppi) with four times the resolution of HD and almost two times higher resolution than a Full HD display for sharper, crisper, clearer images and more realistic color reproduction; 13MP OIS+ (Optical Image Stabilizer Plus) camera with faster Laser Auto Focus in a smartphone to capture quality images and videos with minimal blur, even in near complete darkness; premium-feel rear cover featuring a brushed, hairline metallic skin that is lightweight and fingerprint-proof; and a floating Arc form factor that incorporates LG’s innovative rear key and feels comfortable in the palm of one hand, among other assets.

Premium accessories such as the QuickCircle™ Case (sold separately) that provide users easy access to six frequently used functions without having to open the cover, as well as a collection of Slim Guard Cases and premium Slim Hard Cases to protect the G3 in the style its original designers had intended.

Claro will sell the LG G3 for $129.99 with an unlimited monthly plan for $69.99, the carrier’s executives confirmed.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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