Sol Puerto Rico to re-brand Shell gas stations to Mobil
Sol Puerto Rico Limited, which currently operates a network of 177 Shell-branded gasoline stations on the island, has formalized a licensing agreement with ExxonMobil to use its “Mobil” brand — and drop Shell — starting Sept. 1, 2022.
The agreement with ExxonMobil consists of the distribution of Mobil brand fuels in Sol’s service station network, whose retailers and brand management are supported by the Sol team in Puerto Rico, the regional team of El Grupo Sol and that of its parent company, Parkland Corporation.
The re-branding of its gasoline stations should be completed by year’s end, News is my Business confirmed.
“We’re excited that our experienced, passionate and dedicated team at Sol, with extensive experience in the market, will lead this powerful value proposition for our retailers and consumers,” said Nanette Pagán-Soto, El Grupo Sol’s Brand, Communications and External Affairs manager.
“We’re convinced that this important relationship with ExxonMobil, our corporate culture and commitment to the highest operational and safety standards, our strategic and proven marketing management, together with our retailers, will position Mobil as the leading fuel brand in Puerto Rico,” she said.
After an extensive process of evaluating alternatives, Sol decided not to renew the agreement to use the Shell brand for Sol’s service station network in Puerto Rico earlier this year, company officials said.
“Our commitment is to present the most relevant value propositions to our clients and consumers, through the highest quality products, services and facilities, and we’re convinced that we have made the best alliance to achieve this,” said Mayra Blancovich, manager of the Fuel Category and Programs of El Grupo Sol.
As for the future of its payment app, the company stated it is “working hard on the programs that we will make available to our consumers, we will be in a position to share details about them as we continue to progress.”