In-Brief

SuperMax improves offer at Ponce Town Center store

The Ponce Town Center Supermax features a new deli and other services. The Ponce Town Center Supermax features a new deli and other services.

In keeping with “its legacy of innovation, quality and service excellence,” retailer SuperMax announced Thursday the availability of new departments and services at its Ponce Town Center Store to offer consumers “a new shopping experience.”

Among the new offerings at the SuperMax Ponce Town Center store are: a sushi bar; an international cheese section; a variety of organic foods; certified Angus steaks, fine baked goods; craft beers; wine cellar; gluten free products; and kosher foods and breads, among others. The store will also offer breakfast and lunch, ready-to-eat carry-out meals, and a deli department featuring Boar’s Head brand cold cuts and cheeses.

“The concept we bring to Supermax Ponce Town Center addresses the new realities of the market and the consumer. More and more people are demanding more variety, more quality, and more and better services,” said Daniel Rigau, SuperMax’s marketing manager. “They are savvy clients who seek greater value for their money. We’re always innovating and looking for ways to differentiate ourselves to earn the trust and loyalty of our consumers.”

SuperMax has 15 stores islandwide and employs 1,500 people.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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