Global Alliance Webinar series explores AI’s impact on public relations
November 2, 2023
The session was moderated by Gladys Díaz, member of the Global Alliance Board of Directors based in Puerto Rico. #NewsismyBusiness
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Brand love making comeback, driven by AI, engagement-hungry consumers
October 16, 2023
Alvaro Meléndez, CEO of Crant, emphasized the importance of promoting brand love over transaction-based performance marketing, utilizing AI for affordable brand building. #NewsismyBusiness
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Op-Ed: AI and public relations, what now?
October 16, 2023
Artificial Intelligence's rising interest prompts debates on its potential benefits and challenges for public relations. #NewsismyBusiness
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