Having the world’s longest holiday season will work in favor of Puerto Rico-based retailers as they face a 13% drop in shopping intention this year compared with 2019, according to results from “Santa’s List 2020,” ...
RVI Puerto Rico and Plaza Palma Real Shopping Centers won gold at the Global MAXI Awards 2020 in the “Launch” category for their “More For You” (“Más para ti”) campaign. More than 238 marketing campaigns ...
On an island where 52.3 percent of the population is female, there is no doubt that when it comes to driving the local economy, women are at the wheel, leveraging their considerable impact as market ...