‘Marca País’ law creates team to conceive ID for Puerto Rico
July 24, 2013
Flanked by members of his cabinet, lawmakers and private sector representatives, Gov. Alejandro García-Padilla signed a law Tuesday to begin taking formal steps toward creating permanent branding for the island, which is expected to be ...
chat_bubble0 Comment
visibility2098 Views
Puerto Rico Tourism Co. bets on local tourists to promote island
June 28, 2013
The Puerto Rico Tourism Company unveiled Thursday its latest promotional campaign ¡Y nos fuimos! (“Here we go!”), an effort focused on promoting local tourism in Puerto Rico, while providing content for the rest of the ...
chat_bubble0 Comment
visibility2475 Views
‘Follow2unfollow’ social media effort sweeps Cannes
June 25, 2013
“Follow2unfollow,” the Twitter-led campaign developed as a crime deterrent, won multiple Lion Awards recently at the Cannes Lions Festival in the south of France. The campaign, led by Starcom MediaVest Group Puerto Rico for the ...
chat_bubble0 Comment
visibility2100 Views
