The effort will have three local ambassadors: singer-songwriter Gilberto Santa Rosa, who interpreted the jingle, businesswoman and model Desirée Lowry, and golfer Rafa Campos. #NewsismyBusiness
The announcement included granting 75 one-year memberships of the Hecho en Puerto Rico association. #NewsismyBusiness
The earned media campaign “Sunshine to Spare” was honored for Branded Journalism. #NewsismyBusiness