Puerto Rican consumers have reduced the how much they spend on monthly groceries by 14 percent, to $425 from $492, representing a major challenge to local retailers, this year’s edition of the Puerto Rico Marketing, Industry and Food Distribution Chamber’s Consumer X-Ray study revealed.
Community pharmacies continue holding a preferential place among Puerto Rican consumers, particularly as it relates to the purchase of prescription drugs, according to the findings of the second edition of “Marketing Research in Puerto Rico: Recipe for the ideal drugstore,” commissioned by Droguería Betances and Bayer’s consumer division.
Puerto Rico consumer attitudes vary significantly based on two factors: where they live and who they live with, with sharp contrasts reflected between people living along the island’s eastern coast and the west, according to the results of a study commissioned by the Puerto Rico Marketing, Industry and Food Distribution Chamber (MIDA for its Spanish acronym).
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