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De la Cruz Ogilvy earned multiple honors at the 2025 Effie Awards Latin America for its “Glowing Relief” campaign, created for Alivia Health, Farmacias Plaza and Alivia Home Delivery.
In-Brief
De la Cruz Ogilvy wins big at Effie Awards Latin America
NIMB Staff November 5, 2025

The agency earns two Gold and one Silver for Alivia Health’s “Glowing Relief” campaign promoting safe medication use during blackouts. #NewsismyBusiness

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QUOTE OF THE WEEK:

“Thrift is definitely trending as a sector. We’re grateful for that because we use the proceeds from the goods sold in our stores to invest in programs that help people and communities.

 

Puerto Rico is a new market for us, with one store open and several others on the way, and the reception has been awesome.”

 

— Kent Kramer, CEO, Goodwill de Puerto Rico

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