Puerto Rico is preparing to welcome 71 groups that will be on the island in February and March to carry out their winter meetings, conventions and conferences that could translate into a $20 million direct benefit to the economy, Meet Puerto Rico President Milton Segarra said Wednesday.
Puerto Rico needs to find that one thing that makes it authentic to be able to compete against — and move ahead of — other tourist destinations that offer the same basic travel experiences. And that one thing, according to a branding expert, is the “mofongo factor.”
The Board of Directors of Meet Puerto Rico announced Tuesday the appointment of hotelier Peter Hopgood as chairman.